Swachh Diwali Shubh Diwali

November 7, 2023November 7, 2023 Nellai Connect

MoHUA rolls out Signature Campaign to sign up for clean festivities

“During the past years, a new resolution of the country has also been associated with our festivals. You all know, this is the resolution of ‘Vocal for Local’. The harmful litter of polythene on the festivals observing cleanliness is against the spirit of our festivals. Therefore, we should use only locally made non-plastic bags. It is our duty to promote them on the occasion of festivals, and take care of our health and environment along with cleanliness.” – Prime Minister, Shri Narendra Modi

Diwali is round the corner and households are abuzz with festive cheer. Swachhata takes centrestage in every home as citizens get busy in cleanliness activities before Diwali. During Diwali, cleanliness is not just limited to homes. The entire community comes together to ensure that the streets, markets, and neighborhoods are clean to ring in the festivities. Replacing old and unused items with new ones is also a customary part of this festival. In line with the festive mood of the nation, Swachh Bharat Mission-Urban 2.0 under the aegis of Ministry of Housing and Urban Affairs (MoHUA), launches the Swachh Diwali Shubh Diwali campaign from the 06th to 12th Nov., 2023. The campaign aims at invoking the cultural significance of Diwali coupled with the journey of Swachh Bharat and the principles of Lifestyle for Environment

Reiterating the core principles of Mission LiFE that aims to protect and preserve the environment, bringing about a pro-planet behavioural change in lifestyle, the concept of Swachh Diwali Shubh Diwali emphasizes the importance of a clean and eco-friendly celebration. This initiative aims to instill a sense of responsibility towards the environment and communities by sensitizing and motivating individuals to opt for locally made products, embrace a Diwali free from single-use plastic and prioritize pre and post Diwali cleanliness. By doing so, it seeks to foster a sustainable and environmentally conscious approach to the festival.